Compliments to the creators and a bold example of guerilla marketing to inspire!
In Mexico 90 % of car accidents are avoidable. How can people be motivated to change behavior? One of the common habits for distracted driving is to apply make-up while driving. MINI Mexico wanted to take care of this issue and came up with an unconventional idea, intended to raise consciousness. We think the communications concept is hilarious good.
Makeup or drive