Tesla is set to abandon Salesforce for a proprietary customer-relationship-management system. Lyft, a less known competitor of Uber, is also programming its own marketing automation solution to make a shift. Volkswagen strives […]
Social Relationship Building
CRM as we know it, is changing. Customer Relationship Management goes social and transforms to Social Relationship Building. The new kids in town are conversational commerce and audience engagement.
Marketing and Sales Alignment
The distinction between marketing and sales is becoming fuzzier by the day. For example, social selling and content marketing both depend on sharing content strategically with an audience. The only difference is […]