Predictions für 2023 nextMedia Hamburg, die Standortinitiative für die Hamburger Medien- und Digitalwirtschaft,blickt in die Zukunft der relevantesten Technologien, Innovationen und Entwicklungen derContent-Branche. In sieben Entwicklungsfeldern geben jeweils nationale und internationale Expert*innen […]
Proprietary CRM software
Tesla is set to abandon Salesforce for a proprietary customer-relationship-management system. Lyft, a less known competitor of Uber, is also programming its own marketing automation solution to make a shift. Volkswagen strives […]
UX is tech, right? Well, yes & no
Talking about UX often means that no nerds lay back. UX has to do with tech and digital, backend and coding, right? Well, yes and no.
Marketing and Sales Alignment
The distinction between marketing and sales is becoming fuzzier by the day. For example, social selling and content marketing both depend on sharing content strategically with an audience. The only difference is […]
Enhance the Customer Journey: Mixed Reality
join me on the mission of making aftersales sexy Dr. Mark Leach, Global Head of Aftersales Communication for BMW and Mini