Predictions für 2023 nextMedia Hamburg, die Standortinitiative für die Hamburger Medien- und Digitalwirtschaft,blickt in die Zukunft der relevantesten Technologien, Innovationen und Entwicklungen derContent-Branche. In sieben Entwicklungsfeldern geben jeweils nationale und internationale Expert*innen […]
💉 Brands pro Vaccination
7. December 2021 | German creative advertising agency antoni, recently acquired by New York based Omnicom Group, does attract much attention lately by having initiated the campaign Brands against Corona. In some […]
NRW will Messen, Kongresse und Konzerte wieder zulassen | Mai 2021
🇩🇪 ➜ Update Februar 2022: Lockerungen in drei Schritten Düsseldorf – 12. Mai 2021 In Nordrhein-Westfalen sollen wieder Fachmessen und Veranstaltungen stattfinden dürfen, Hotels öffnen, wenn die Sieben-Tage-Inzidenz unter 50 Neuinfektionen auf […]
Proprietary CRM software
Tesla is set to abandon Salesforce for a proprietary customer-relationship-management system. Lyft, a less known competitor of Uber, is also programming its own marketing automation solution to make a shift. Volkswagen strives […]
Brands against Corona
In the mid of these heavy times, with shortage of the now most necessary needs, all over the world companies are re-thinking their production lines and starting to reorganise their structures. Both […]
UX is tech, right? Well, yes & no
Talking about UX often means that no nerds lay back. UX has to do with tech and digital, backend and coding, right? Well, yes and no.
Social Relationship Building
CRM as we know it, is changing. Customer Relationship Management goes social and transforms to Social Relationship Building. The new kids in town are conversational commerce and audience engagement.
Marketing and Sales Alignment
The distinction between marketing and sales is becoming fuzzier by the day. For example, social selling and content marketing both depend on sharing content strategically with an audience. The only difference is […]
Enhance the Customer Journey: Mixed Reality
join me on the mission of making aftersales sexy Dr. Mark Leach, Global Head of Aftersales Communication for BMW and Mini
Pokémon GO | Marketing Opportunities
Overnight Pokémon GO has taken augmented reality from a niche market to the mass. For brands and causes that means, the virtual street game has taken A.R. into a viable communications platform.
Print with Moving Hotspot
Trend in digital billboard and social media publishing: click image to find out.
Favorite Christmas Advert 2016
We wish you peaceful winter holidays and a splendid jump into the new year.
Agility Now! … Innovate! … Disrupt!
A new world is unfolding before our eyes, demanding new ways of leadership. Competitive power depends more than ever on the ability to innovate effectively.